The S.M.I.Le project takes its first steps

Kickoff meeting of S.M.I.Le "Sale Management, Inter-culture, Learning" project at UNIVPM. The aim of this project is to create, test, validate and disseminate as a new educational standard, the competence dictionary of emerging vocational profile of the Cross Cultural Sales Agent, a key figure of b2b sales process, in intercultural context, both in house and on the field, for operations of strategic and operational commercial negotiation abroad.

Thanks to the collaboration of Marta Giovannetti, Barbara Kulaga, Lorenzo Governatori, Virginia Rosania.

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Kickoff meeting at UNIVPM

Prof. Silvio Cardinali presenting the project