Educational Short Films on

Cross Cultural Selling Skills

The Cross Cultural Sales Agent’s Competence Dictionary serves to define the features and to build the professional profile, which is the target of the S.M.I.Le. project, as well as the content of the related training courses. 
The present document represents the sum and the elaboration of all partners work and effort on their desk research and focus group.
During the research process, five among the many competences selected seemed relevant and three of them were validated as discriminant: Intercultural competence, International marketing and Business negotiation.


Coordinator: CONFORM S.c.a.r.l. (IT), supported by UNIVPM


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