IO3

Open Educational Resources on

Cross Cultural Selling Skills

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The Open Educational Resources (OERs) created have been categorized in 5 modules: 

- Marketing and Sales in International Markets;

- Planning Sales in International Markets;

- Sales Intelligence and Data Processing;

- Intercultural Competences to communicate in International Markets;

- International Business Negotiation.

16 Learning units were realized and enriched with in-depth materials.

The result is implemented on the e-learning Platform (S.AGE). 

 

Coordinator: Poznan University of Business and Economics