top of page


Open Educational Resources on

Cross Cultural Selling Skills

Schermata 2020-11-13 alle 15.05.48.png

The Open Educational Resources (OERs) created have been categorized in 5 modules: 

- Marketing and Sales in International Markets;

- Planning Sales in International Markets;

- Sales Intelligence and Data Processing;

- Intercultural Competences to communicate in International Markets;

- International Business Negotiation.

16 Learning units were realized and enriched with in-depth materials.

The result is implemented on the e-learning Platform (S.AGE). 


Coordinator: Poznan University of Business and Economics

bottom of page