Kickoff meeting of S.M.I.Le "Sale Management, Inter-culture, Learning" project at UNIVPM. The aim of this project is to create, test, validate and disseminate as a new educational standard, the competence dictionary of emerging vocational profile of the Cross Cultural Sales Agent, a key figure of b2b sales process, in intercultural context, both in house and on the field, for operations of strategic and operational commercial negotiation abroad. Thanks to the collaboration o